Talking about ads and campaigns, 2011 has been a very good year. There are quite a few campaigns that will make us sit back and notice. Outstanding among those were the Volkswagen Darth Vader ad or the Nissan Leaf one. Interesting part is that some US companies have made great campaign overseas, which were beyond the radar of US audience.
One such campaign was from Coca Cola's Where The Happiness Will Strike Next: OFW ( Overseas Filipino Workers version). Although the project was done at Philippines, but the appeal goes beyond any national boundaries. Here is the video:
This one touches several humane relationships from diverser perspectives while capturing the universal pangs of affection . A son missing a father, a mother missing her kids, a father missing his son, A man missing his wife--> the campaign will "personally" touch every viewer beyond boundaries.
It'll be great if Coke decides to replicate the campaign world over, since the emotions portrayed are shared by individuals beyond political borders.