Sunday, December 18, 2011

Coca Cola Happiness Campaign: The OFW Project

Talking about ads and campaigns, 2011 has been a very good year. There are quite a few campaigns that will make us sit back and notice. Outstanding among those were the Volkswagen Darth Vader ad or the Nissan Leaf one. Interesting part is that some US companies have made great campaign overseas, which were beyond the radar of US audience.

One such campaign was from Coca Cola's Where The Happiness Will Strike Next: OFW ( Overseas Filipino Workers version).  Although the project was done at Philippines, but the appeal  goes beyond any national boundaries. Here is the video:

This one touches several humane relationships from diverser perspectives while capturing the universal pangs of affection .  A son missing a father, a mother missing her kids, a father missing his son, A man missing his wife--> the campaign will "personally" touch every viewer beyond boundaries.

It'll be great if Coke decides to replicate the campaign world over, since the emotions portrayed are shared by individuals beyond  political borders.


  1. The campaign of coke in India is awesome.. The sensibility and paradox used makes you sit back and see the commercial over and over again .. very rare for a commercial

  2. Thanks Arun for stopping by!

    Can you please share the video link for the commercial?